We research and assess the main issues and innovations in the selected category. We choose categories based on user requests – have one that you want us to cover? Submit here!
We look across the industry at all the brands, do a first round of assessment and then narrow it down to a focused list to research and test.
From this group, we look at each brand’s performance across our eight categories. We also look at the production factors specific to that category. We read everything we can find from the brand and from the public domain and we even invite brands and our community to submit additional information. Then with the input of two JUST team members and three industry insiders from our expert committee, we choose our list.
We decide which questions require more information to be properly answered and follow-up on that.
Then finally we provide you with our review and we announce our list of the brands and products we love.