Behind every article of clothing, there’s often a complicated, opaque story that goes untold.

That story isn’t a mystery to consumers alone: designers can’t tell you if their cotton came from Africa or outer space; farmers can’t tell you if their cotton is going towards baby clothes or couch cushions.

JUST is tapping into the potential of those stories: our technology delivers real-time data to designers on a catalog of authenticated, ethical suppliers through an easy-to-use dashboard, and with the help of QR codes, allows consumers to see the full story of how their clothing came to be.

At JUST, we are creating a market where the essence of fashion is not just beautiful but inherently ethical.  JUST has the complete solution to connect all stakeholders in the fashion value chain while also maximizing the positive social impact of the work being done.

Our goal is transparency — designers and customers should have access to the history of their clothing, and that history should be one of which they can be proud.

You’ll know exactly where your clothing came from because you can trace it along the supply chain.  You’ll know exactly who made your clothing because you can read their stories.

Transparency leads to accountability leads to clarity.

Option 1: Designers search and select from the global JUST catalog of vetted suppliers who might match their required specialty and geography.

Option 2: Designers have their existing supply-chain vetted and equipped with JUST technology.

Designers source from these incredible suppliers and create beautiful clothing.  JUST provides designers with up-to-date information on their supply chains according to requested metrics.

Consumers scan the tag to trace and celebrate the stories behind their clothing, while designers get up-to-date information on the status of their supply chain.

(Want to try it out? Use code 5678.)