You

We believe true change happens through the small incremental decisions we make everyday. Our product empowers YOU to make those decisions while shopping. Using our online platform, you learn the story of each garment through a unique garment code that tracks that clothing item from farm to store.

Show Your Support

We love fashion.

We don’t love all the negative stories we hear about our clothing.

We believe beauty isn’t just in looks, but also in essence.

Our beautiful clothing should also have a beautiful story behind it.

To celebrate the what we put on each day, we need to know more. We owe it to each other, to the world, and to our future.

We have the power to change things together, whether we are a cotton farmer, tailor, weaver, consumer, or designer.

Yes. Us, together.

Because true change happens through the small choices we make in our everyday life.

We are resolute.

Sign up to express support and stay in touch.

JUST was selected as a finalist in the Startup Springboard category for SXSW Eco’s entrepreneurial pitch competition, the Startup Showcase, taking place on October 6-7, 2014 at the Austin Convention Center in Austin, TX.

The Startup Showcase, now in its third year, is a rapid-fire pitch competition spotlighting innovative early stage companies in the areas of greentech, cleanweb and social impact. Finalists in these categories were selected out of a pool of hundreds of applicants from around the world and will compete at SXSW Eco in front of a live audience and panel of Judges from companies the likes of Target, Shell Technology Ventures, the Whole Planet Foundation, New Enterprise Associates (NEA) and Sprint. In the past two years, participating companies have gone on to raise over $27M in funding and acquire global brands as clients.