DATA

SAMANATA YOGI HAS BEEN JUST APPROVED™ JUST SYMBOL - BLACK FOR ATHLETIC WEAR

THE PROS:

The brand states that when a customer buys from its UK store, it is buying British made and when a customer buys from its Australian store, it is buying Australian made.

Samanata Yogi works with artists from around the word to create unique printed leggings which tell a story about places, countries, people and culture. The brand either pays a full fee upfront for the designs or pays a smaller fee upfront and then enters into a profit share arrangement with the artist where they receive part of the profits from each pair of leggings sold of their design.

Samanata Yogi uses two high performance sports fabrics that are manufactured by Carvico in Italy:

  • 78% recycled polyester / 22% elastane blend which it uses for all its items that require digital printing
  • 78% recycled nylon / 22% elastane blend which it uses for all its black solid fabric
THE CONS:

The brand reports that it does not currently have a code of conduct but this is something it would like to develop in the near future.

/ As part of Samanata Yogi’s direct manufacturing business (i.e. digital printing and cutting/sewing/finishing), the suppliers it works with employ approximately 34 employees. This excludes the fabric production element of the supply chain.

/ The brand estimates it will produce 2000 garments in its first year.

/ Samanata Yogi states it has made a decision not to release collections based on seasons because it doesn’t believe in the traditional seasonal fashion cycle or the need to create new styles every season but also because it was advised by suppliers that releasing styles/collections outside of this cycle would be helpful for them in terms of managing their factory floor bookings and cash flow.

/ The brand plans to release new prints in its leggings annually, as well as a printed bra top across each of the different prints.

/ Samanata Yogi shares information about its suppliers on its website.

/ The brand states that when a customer buys from its UK store, it is buying British made and when a customer buys from its Australian store, it is buying Australian made.

/ Samanata Yogi works with artists from around the word to create unique printed leggings which tell a story about places, countries, people and culture. The brand either pays a full fee upfront for the designs or pays a smaller fee upfront and then enters into a profit share arrangement with the artist where they receive part of the profits from each pair of leggings sold of their design.

/ Samanata Yogi does not currently report annually on sustainability practices and progress (the brand is less than one year old), but intends to put together an annual Impact Report which sets out its progress and practices as it grows.

/ Samanata Yogi’s products are cut, sewn and finished in small local businesses (in Australia and the UK) so it can be closer to and have more understanding of the ethical practices of its suppliers.

/ The brand reports it relies on visits to its supplier sites and conversations with its suppliers to understand more about their social practices, and that working with small local businesses has enabled the brand to develop good and open relationships with its suppliers.

/ Samanata Yogi states that its primary goal is to ensure that the suppliers it works with share the same values as it has, including supporting local business, fair pay, good working conditions, fair treatment and respect for all employees, reducing waste and promoting environmental initiatives.

/ The brand reports it does not currently have a code of conduct but this is something it would like to develop in the near future.

/ Samanata Yogi states that the workers in its manufacturing and printing supply chain are protected by minimum wage regulations in Australia and the UK.

/ Samanata Yogi uses two high performance sports fabrics that are manufactured by Carvico in Italy:

  • 78% recycled polyester / 22% elastane blend which it uses for all its items that require digital printing
  • 78% recycled nylon / 22% elastane blend which it uses for all its black solid fabric

/ Samanata Yogi states that its production methods reduce energy use by 75%. The brand states that this is an estimate based on research and information provided by its suppliers on their energy use practices. These include using a co-generation plant and less energy being required to digitally than traditional printing techniques.

/ The brand reports that it manufactures locally in Australia and the UK to reduce its carbon footprint.

/ The brand uses digital printing which it states significantly reduces the amount of water required compared to traditional dyes. Samanata Yogi also reports that it does not use any of the toxic dyes and pollutants used for other printing techniques.

/ Samanata Yogi’s fabric is Oeko-Tex 100 certified against harmful substances.

 

/ In the future, Samanata Yogi would like to do some “Who made my leggings?” features to introduce workers in the supply chain which would include interviews with some of the employees.

/ The brand reports it plans to create a dashboard with some key targets and to work with suppliers to monitor these on an ongoing basis. Progress would be presented in an annual Impact Report. The brand intends to monitor the following:

  • Paying a fair price at all times
  • Ensuring that ethical practices are adhered to across its supply chain
  • Tracking any other benefits its suppliers offer to their employees
  • Reduced water usage
  • Reduced energy use
  • Reduced carbon footprint
  • Use of non-toxic inks across all its manufacturing
  • Use of recycled or eco-friendly fabrics for all its collections
  • Reduced fabric wastage
  • Recycled packaging and promotional materials

/ Samanata Yogi reports that it plans to incorporate a tracker on its site to show the projects that its profits have contributed to and the impact they have had so consumers can see exactly where their money is going.

/ The brand states that it has considered two possibilities to deal with the waste from its cutting process:

  • Where possible, recycling any scraps (ie. schemes where waste scraps can be used to create new products, such as feminine products)
  • Creating “Waste Flowers” to run a campaign and make customers aware of waste in the industry

Samanata Yogi will investigate the potential for both of these options for future production orders.

 

/ Samanata Yogi contributes 10% of its profits to Project Futures, a not-for-profit organisation that works towards the eradication of human trafficking and the empowerment of its survivors. Amongst other things, since January 2015, Project Futures has set up two centres in Cambodia with 76 residents and has put 33 women through long term vocational training and 38 girls through primary/high school.

/ The brand reports that it expects the funds it is dedicating to anti-human trafficking projects, to be monitored via its partner Project Futures.

 

/ The brand reports that as a startup, its current structure is managed by its two co-founders. One of whom lives in Australia, the other in the UK.

/ There are no reported management scandals or issues.

 

/ The brand reports it optimises the use of fabric using digital technology.

/ The brand uses panel printing which means that it prints each panel directly onto fabric (rather than printing the whole pattern and then cutting later) which reduces fabric waste.

/ Samanata Yogi prints its leggings to order to minimise fabric waste.

The brand states that when a customer buys from its UK online store, it is buying British made and when a customer buys from its Australian online store, it is buying Australian made.

Samanata Yogi reports that it chooses to work with real people to model its clothing, and that no airbrushing takes place in its marketing content.

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COMPANY WEBSITE

Our brand is for those who not only want to look and feel good on the mat but who also want to shop more consciously.” – Company Website

 

ABI CHILDS, CO-FOUNDER

We wanted to showcase the talents of independent artists from around the world.  The intention is to build a collection of prints that are inspired by travel and also to showcase and provide exposure to the artists that created them.”

“Our products are designed to last. We don’t believe in the fast fashion approach to activewear which some new brands appear to be adopting.”

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