DATA

THE PROS:

The brand sources only vintage Levi’s denim for its products.

The brand alters the sourced Levi’s denim in a factory in downtown Los Angeles.

RE/DONE states that it uses water conserving methods and no harsh chemicals.

THE CONS:

The brand doesn’t publicly share any other information on its social policies and operations.

/ RE/DONE retails mostly online but is also stocked at Barneys, Just One Eye and Warm.

/ According to Vogue in August 2015 the brand has 30 plus employees.

/ According to Vogue Re/done produces approximately 5000 pairs of jeans a month.

/ RE/DONE states that quantities of their jeans will always be limited since each pair is hand picked, hand cut, and distinctly one of a kind.

/ Racked reported in 2015 that RE/DONE has agreed to pay royalties to Levi’s and all of its products will now have a co branded leather patch stitched onto the waistbands.

/ The brand produces their denim in a factory in downtown Los Angeles.

/ RE/DONE does not publicly share any information on where they source Levi’s jeans from.

/ The brand produces their denim in a factory in downtown Los Angeles.

/ The brand doesn’t publicly share any other information on its social policies and operations.

 

/ The brand sources only vintage Levi’s denim for its products.

/ RE/DONE states that it uses water conserving methods and no harsh chemicals in production but does not communicate how it does this.

/ We don’t have any information on: the brand’s carbon footprint, transport policies, packaging policies and waste and recycling policies.

/ The brand does not publicly share any goals regarding how it is working to improve environmental and social conditions in its supply chain.

/ We don’t have any information about whether or not RE/DONE are involved in any multi stakeholder or CSR initiatives.

 

/ We don’t have any information on how much the CEO made in the last financial year.

/ There are no reported management scandals or issues.

/ According to Vogue the creation of the pattern for re-working vintage Levi’s jeans took RE/DONE over a year to develop.

/ The founders state that they built Re/Done as a movement to restore individuality to the luxury fashion space, a movement to keep heritage brands relevant, and a movement to create sustainable fashion.

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VOICES

HELEN MORGAN | ECOUTERRE

“RE/DONE is more than just a denim label, but rather part of the sustainable fashion that transforms aged denim into stylish and creative new looks.” – 7/8/2021

 

 


STEFF YOTKA | FASHIONISTA

“The jeans retain all the awesomeness of a vintage pair — the rips, tears, stains and whiskers — but have the fit of a modern pair of jeans.” – 7/31/2014

 

We don’t think of this as a denim brand, it’s a movement we’ve started towards making heritage brands become relevant. – Co-founder, Sean Barron | 2015, Vogue

A flare is a trend. You know, a boyfriend jean… But people wanting to wear great vintage Levi jeans that fit them—that’s no trend. – Co-founder, Sean Barron | 2015, Vogue

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