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SUSTAINABILITY SUPERHEROES THAT WALK (RUN) THE TALK ON RADICAL TRANSPARENCY.


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Here we go again, letting you in on some of our favorite makers and creators. In this week’s edition we feature an extra special brand; they are sustainability superheroes that walk (more like run) the talk on radical-transparency. Plus, they produce a staple item which we all love.

Drumroll please!

It’s Nudie Jeans.

Where do we start? Well, as flattering as jeans are to our bottoms, they are often not really flattering to the environment and the people that create them. In fact, denim production is a very dirty business.

Yet the people at Nudie have managed to produce incredibly beautiful pairs of jeans from 100% organic cotton, while paying their workers fair wages and creating a high quality sturdy product that lasts a lifetime. Win, win, win, win!

Their products follow a cycle of break-in, repair, reuse, recycle.

All of their jeans start off as a dry piece of denim, which means that they haven’t been overly washed (say no to wasted water!) or beaten and battered (say no to violence!), to feel “lived-in”. Nudies believes that you should build that special bond with your pair of jeans by getting to know each other and breaking the ice slowly. They even have instructions on their website on how to do that:


TO WASH OR NOT TO WASH? 👖💧👖


Once broken-in, your jeans might need repairing every once in a while. The company offers free repairs in their shops (!!) and instructions online if you can’t make it to a store.

“We don’t believe throwaway and jeans are words that belong together,” they say, so when the time has come to let go of that pair of jeans, Nudie encourages you to give them back to one of their stores - they’ll take care of upcycling it, or recycling it, and you’ll get 20% your next purchase.


#SQUADGOALS ✂️


If all of that wasn’t enough to convince you that they really are sustainability superheroes, they also publish their audit reports, as well as a list of all their suppliers and their suppliers’ subcontractors (!) For supply-chain geeks like us, this is gold! 🏆



GET NUDE AT NUDIEJEANS.COM