Today we are celebrating Fashion Revolution Day; a day where we are turning fashion into a force for good. Our ask today is simple: Be curious, look at your labels, and ask “Who made my clothes?”
Fashion industry supply chains are complex, convoluted and opaque. It’s far too easy to remain blissfully ignorant: Designers and retailers know their suppliers but don’t know who their suppliers’ suppliers are. Farmers have no idea where their cotton ends up. And consumers don’t know anything, except that their clothing was Made in China.
This lack of even basic knowledge of a garment’s journey breeds miscommunication, diminishes quality, and hides human rights abuses and damaging environmental practices.
The industry solution is to regulate with more metrics, checklists and rankings.
But with all the suppliers out there who are doing the right thing, we prefer to celebrate with access to market, and transparency. At JUST, we are creating a market where the essence of fashion is not just beautiful but inherently ethical. JUST has the complete solution to connect all stakeholders in the fashion value chain while also maximizing the positive social impact of the work being done.
So today, if you were wearing a JUST garment, the answer to your question would be simple: I know the farmer, I know the weaver, I know the conditions, I feel good and I look fantastic!
Here is the farmer we know contributed to our t-shirt
https://www.youtube.com/watch?v=MG1u_sjz-3E