Fashion is already a force to be reckoned with. It inspires, provokes, leads and enthralls. And, from April 24th 2014, it’s going to do even more. Because we’re turning fashion into a force for good!!
JUST is excited to partner with Fashion Revolution Day, a movement that is close to our heart, and to our mission of enabling a fashion industry that is not only beautiful but also inherently ethical.
On April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Many more were injured. Today, people are still suffering as a direct result of our fashion supply chain. Fashion Revolution Day says enough is enough.
This April 24th, people around the world – from designers and icons, to high street shops and high couture, from cotton farmers and factory workers, to campaigners, academics, the media and any individual who cares about what they wear – will come together to say the same. We’ll start by remembering its victims and raising awareness of the fashion industry’s biggest challenges. But because we want fashion to be a force for good we will challenge the industry to do better and celebrating fashion and spreading excitement about the power it has to make big change happen fast.
You can help by wearing an item of clothing inside out and asking one simple question: “Who Made Your Clothes?” Be curious, find out, do something to encourage greater transparency.
Tweet it, link it, like it, share it #insideout